Have you heard of “Applejuicification”? Neither did I, until a thread on X recently blew up all about it.
What this thread, and the comments suggest or theorize, is another form of “skimpflation” where companies use cheaper ingredients while keeping the retail price the same to maximize profit. I mean guava & lime juice having 66% apple juice? What’s the actual deal? Turns out this isn’t new, and apple juice is used as a base for a few reasons.
First and foremost, apple juice is naturally sweet and has a mild flavor that pairs well with a variety of other fruits. By adding apple juice to a fruit juice blend, it can help balance out the flavors and create a more well-rounded taste.
Another reason apple juice is commonly used in fruit juices is because it has a high water content. This can help to dilute the stronger flavors of other fruits, making the juice more palatable for a wider range of people. Additionally, the natural sugars in apple juice can help enhance the overall sweetness of the juice without the need for added sugars or artificial sweeteners.
In addition to its flavor and sweetness, apple juice also has a number of health benefits. It is a good source of vitamin C, antioxidants, and other nutrients that can help support overall health and well-being. By including apple juice in fruit juices, manufacturers can boost the nutritional value of the final product.
If you are looking for a pure version of a specific fruit juice, just make sure it’s 100% pure.
